Intern Pitch within US TV Research Team at Sony Pictures Television
Video Game Adaptation - From Console to Screen - Intern Project Pitch - May Li (pdf)
DownloadRedesign the marketing campaign for an unsuccessful TV show
Designed the brand positioning and hooks with innovative marketing activations through on-air, digital, experiential and brand partnerships
The Idol Marketing Plan (pdf)
DownloadIntern Pitching: Target Analysis for Confluency.IO
Conducted market research on Celebrity Partnerships within the wellness industry, identifying the market relevance and potential opportunities for the company to step in.
Target Analysis: Celebrity x Wellness Industry (pdf)
DownloadSocial Listening and Rebranding Strategy
Conducted comparison analysis and text analyses through Brandwatch to measure social media performance through different matrix such as segmentations, sentiment and consumer engagement
W Hotels - Final Presentation (pdf)
DownloadA Chorus Line Annual Show Project Plan
ACL Annual Show Consolidated Plan (pdf)
DownloadProposal to Promote Student Discount Membership on Netflix
May Li_Proposal to Promote Student Discount Membership (pdf)
DownloadOriginal Script Creation - The Missing Puppy - in Script and Story Analysis Class
May Li - Script - The Missing Puppy (pdf)
DownloadScarcity Product Selling Mechanism
Used conjoint analysis method via SPSS to test the correlation and relative importance of 4 key attributes, and their impact on customer’s purchase intention and perceived fairness
[CN] Graduation Thesis (pdf)
DownloadCopyright © 2024 Mugel Portfolio - All Rights Reserved.
Powered by GoDaddy Website Builder
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.